Maximising ROI through successful exhibition preparation & execution strategies
(SkillsFuture Accredited)
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Synopsis
Businesses spend tens of thousands or even more yearly, budgeting for events to promote their products and services. Most would resort to the same practices year-on-year, printing costly collaterals, creating promotions that did not work, and investing high amounts on operations and staff for on-site events management. This is usually due to the lack of know-hows to drive sales optimally and cost-effectively at events.
Due to the low returns on investment, some would avoid marketing efforts at events altogether, leading to a decline in sales gradually due to lack of brand awareness and top-of-mind recall among prospective customers.
This program aims to equip businesses with the skill-sets and know-hows with end-to-end strategies from planning to execution in order to achieve positive sales results pre-event and on-site.
This course incorporates videos, group discussions, and activities in its lesson plan to allow attendees to understand and experience the process of managing and executing exhibitions seamlessly.
Learning Outcomes
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Understanding consumers’ purchasing behaviour in offline retailing and developing strategies to meet their demands
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Planning and preparing for an exhibition effectively to maximise return-on-investment
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Leveraging on digital marketing and social media to build the hype of your brand and products prior to event
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Attracting and engaging customers through visual merchandising for faster sales turn-around
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Implementing effective sales strategies to increase sales and retain loyal customers
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Total Course Fee: $410 (Applicable for SkillsFuture Credits)
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No. of Days: 2
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