Synopsis ​ This practical step-by-step approach is designed to help aspiring entrepreneurs gain years of critical business experience which is necessary for making informed decisions towards starting their very own small businesses. It is designed to aid aspiring entrepreneurs find better success by

Synopsis ​ Sales professionals often face rejections from clients after the submission of their sales proposals. One of the key reasons is the lack of understanding of the clients’ challenges, needs and wants. Sales professionals also tend to re-use standardised sales a proposal that are not customi

Synopsis Businesses spend tens of thousands or even more yearly, budgeting for events to promote their products and services. Most would resort to the same practices year-on-year, printing costly collaterals, creating promotions that did not work, and investing high amounts on operations and staff

Understanding consumer behaviour to implement more effective sales and marketing strategies ​ Synopsis ​ Consumer behaviour is the psychology of marketing that studies the way people purchase, use, evaluate and dispose services and products. Understanding consumer behaviour helps one determine why c